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E-Cigarettes - Canada

Canada
  • In 2025, the revenue in the E-Cigarettes market in Canada is estimated to reach US$1.4bn.
  • It is projected that the market will experience an annual growth rate of 3.77% (CAGR 2025-2030).
  • When compared to other countries worldwide, United States leads in revenue generation with US$9bn in 2025.
  • Taking into account the total population, each person in Canada is expected to contribute US$40.20 in revenue in 2025.
  • Canada's e-cigarette market is experiencing significant growth due to increased consumer demand for alternative smoking products.

Revenue

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Mar 2025

SOURCE: Statista Market Insights

MOST_RECENT_UPDATE: Mar 2025

SOURCE: Statista Market Insights

Key Players

MOST_RECENT_UPDATE: Mar 2024

SOURCE: Statista Market Insights

Analyst Opinion

Often considered reduced-risk products, e-cigarettes have made up one of the most rapidly growing segments of tobacco products in the last decade. The E-Cigarettes market in North America is facing volatility and uncertainty due to a scandal concerning the popularity of these products amongst adolescents in the U.S., whereas the European market remains stable. The penetration rates of e-cigarettes remain low in the African, Asian, and South American market.

Sales Channels

MOST_RECENT_UPDATE: Nov 2024

SOURCE: Statista Market Insights

Demographics

MOST_RECENT_UPDATE: Apr 2024

SOURCES: Statista Market Insights, Statista Consumer Insights Global

Global Comparison

MOST_RECENT_UPDATE: Mar 2025

SOURCE: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on E-Cigarettes.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as the S-curve function and exponential trend smoothing. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

Consumer

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E-Cigarettes: market data & analysis - BackgroundE-Cigarettes: market data & analysis - Cover

Key Market Indicators

NOTES: Based on data from IMF, World Bank, UN and Eurostat

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

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Electronic cigarettes (E-cigarettes) in the U.S. - statistics & facts

With its (to-be-proven) promise of a safer alternative to traditional smoking and the appeal of customizable vaping experiences, the electronic cigarette market in the United States (U.S.) has experienced significant changes, capturing the attention of both consumers and investors alike.
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