Authentic Cannabis Lifestyle Apparel For the Masses: Hemp-Focused Chiefton Lands With National Retailer Tillys

Colorado-Rooted Chiefton Supply Co. Finds Expanded Market for Affordable, Custom-Designed Hemp T-shirts at Tillys Locations Nationwide and Online

 Denver, Colorado—April 24, 2018—Lifestyle apparel manufacturer Chiefton Supply Co., a General Cannabis (OTC: CANN) company, already is an experienced partner of America’s legal cannabis industry, and is surging into Spring 2018 with a distribution deal to supply national action sports retailer Tillys with its first hemp apparel brand.

An exclusive run of Chiefton’s spring line of men’s T-shirts is headed for 30 Tillys retail locations across the country, and is also available for purchase online. Four Chiefton designs are already showcased at Tillys, with four more arriving in stores in May.

“Signing with a national retailer like Tillys is demonstrative of how Chiefton is effectively blending cannabis culture with mainstream lifestyle and fashion,” said Bryan DeHaven, Managing Director of Chiefton. “This is a tremendous opportunity for us to reach national consumers where they shop. Tillys’ customers are active and trend-setting, and Chiefton’s cutting-edge designs make a statement everywhere—on the trail, at the beach or in the city.”

Colorado-based Chiefton’s cannabis-friendly collections include products for men and women with an emphasis on sustainable hemp textiles that appeal to environmentally conscientious consumers who have high standards for quality, sustainability and design. All Chiefton T’s are cut with a longer, modern fit that balances comfort and utility.

Chiefton’s organic, durable, breathable hemp textiles are eco-friendly, using 50% less water and land to grow than cotton. Hemp is also a natural UV protectant—and is known for its anti-fungal, anti-microbial and anti-bacterial properties, according to research on hemp plant compounds.

With its high-profile placement in Tillys stores and on its popular website, Chiefton joins an array of top-tier brands for active lifestyles, including Billabong, Volcom, Rip Curl, Burton and Quiksilver, among many others.

Tillys stores will carry some of Chiefton’s most popular, singular designs: Hemp Union, Hemp Headdress, Hemp Icon, Arrowhead, Tropical C, Axe, and Hemp Essential.

Customers can find the first run of Chiefton products in Tillys stores located in major malls from coast to coast, including Minnesota’s Mall of America, Dallas Texas’ The Galleria, Washington’s Tacoma Mall and Massachusetts’ South Shore Plaza, with more designs on the way as the season heats up.

For more information or to schedule an interview, please contact Shawna McGregor at 917-971-7852 or shawna@mygrasslands.com.

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About Chiefton Supply Co.

Chiefton Supply Co. strives to create innovative hemp apparel and accessories from the ground up, curating a unique lifestyle brand that transcends numerous markets including boardshops, dispensaries, outdoor retailers and head shops. Chiefton’s unique collections include products for both men and women with an emphasis on sustainable hemp textiles. Chiefton is committed to offering the highest level of customer service and satisfaction to its ever-growing family of customers. More information: chieftonsupply.com

About General Cannabis

General Cannabis Corp is the comprehensive national resource for the highest quality service providers available to the regulated cannabis industry. We are a trusted partner to the cultivation, production and retail sides of the cannabis business. We do this through a combination of strong operating divisions such as security, marketing, operational consulting and products, real estate and financing. As a synergistic holding company, our divisions are able to leverage the strengths of each other, as well as a larger balance sheet, to succeed. More information: generalcann.com

 Media Contact:

Shawna McGregor
Grasslands: A Journalism-Minded Agency
shawna@mygrasslands.com
917-971-7852